Sep 21, 2020
Are you an artist or creative that finds themselves working a lot for free in exchange for "exposure"? Or just working free in general? If you said "Yes"... it's okay because we've all done it. A lot of prospects offer "exposure" as a means of payment for creative services.
Unfortunately, this is because the creativity community has set this standard by saying "yes" to these kinds of opportunities, and many people aren't used to paying for creative services. This is why we have to come together as a community to set the standard, and to either get paid for our services or get something of immense value in return.
It's important for you to know that "exposure" is NOT valuable because it's not guaranteed. The artist NEVER wins in these kinds of deals. This is why I wanted to share some ways to better navigate these conversations and help you come out the other end of the deal feeling like a winner!